I Went Viral: Now What? Thoughts on Labor & Independent Media

What happens after a viral moment? In this episode, John Malmborg breaks down how a single Reddit post gave Malmborg Report a major boost—and why virality alone isn’t the goal. He reflects on the lessons from his first month of building an independent media platform, the temptation to chase viral moments, and the challenges of staying consistent while working a full-time job.

John also shares his plans for the show, why independent media and labor organizing go hand in hand, and how audience support plays a key role in its future.