The Narrative: Media, Labor, and Who Holds the Power

The internet is constantly rewriting history, but who decides what stories get told and which voices are erased? Video artist and media theorist Michael Chernoff joins Malmborg Report to break down the digital landscape. Drawing from media archaeology, he explains how older technologies still shape modern systems. He and John discuss the role of film, the internet, and social media in shaping what gets seen, preserved, or forgotten.

They also dive into the struggle of independent artists trying to make a living in a system that commodifies attention while erasing creative labor. Michael shares his perspective on video as historical preservation, the risks of digital erasure, and how artists can push back against a media ecosystem designed to extract value without rewarding creators.